Sass is president of the Summation Research
Group, a marketing research firm he co-founded in 1995, that
specializes in "point-of-contact" research programs for companies who can
benefit from on-site customer feedback.
Since its inception however, in May, 1995, Summation's services have expanded based upon the needs of its clients and now encompass a variety of quantitative study methodologies as well as qualitative research support.
Email: Mark Sass
Mark was previously Director of Consumer Research/ Footwear for the U.S. Shoe Corporation in Cincinnati where he managed consumer qualitative and quantitative research related to attitudinal segmentation, advertising tracking, and new style evaluation. Before joining Footwear (initially as Marketing Director/Retail), Mark was with the company's LensCrafters division for over 7 years where he led the development of direct marketing programs, customer satisfaction measurement, and the marketing strategies and programs for the company's North Central Region.
Earlier, he spent almost 6 years at Levi Strauss & Company in San Francisco involved in corporate, men's, and boy's marketing research as well as the re-launching of the brand's "501" jeans. Mark began his career at Ogilvy & Mather/NY where he worked on the General Foods and Kimberly Clark accounts.
Mark received his B.S. in Marketing from the University at Albany/State University of New York in 1978 and an MBA from San Francisco State University in 1985. He has been invited to present at several national conferences including the Outlet Retailing Convention and the American Marketing Association-sponsored National Marketing Research Conference. Recently, he was the VP/Marketing Technology for the Cincinnati chapter of the American Marketing Association and currently serves as the VP/Collegiate Relations.