Online Research—an incredibly fast, inexpensive, and reliable method for answering many marketing questions.

Web-based research is an innovative and rapidly-emerging methodology for many types of research. Summation, through its partnership with leading internet research programmers, has designed and fielded studies among tens of thousands of consumers. Our expertise includes customer satisfaction measurement, product evaluation, concept testing, usage/attitude measurement, and brand profiling. Findings are available instantaneously through a powerful online reporting engine that provides real-time access to both data (including open-ends) and virtually unlimited online cross-tabulations.