As an alternative
to conventional paper surveys, SRG utilizes the
Boxx, a completely portable, programmable device that presents
questions on an LCD screen. Respondents answer simply by pushing the
deployed the Boxx with great success throughout
the country, both on a self-recruited and interviewer assisted basis.
Its elegant simplicity and user-friendliness has conistently yielded
reliable research data and is quite powerful in terms of the range of
information it can gather. Moreover, field services have enthusiastically
endorsed the Boxx because of its ease of
use, the enriched interviewing experience it creates, and
the control and consistency it provides with every respondent.